Disney Parks Podcast Show #894- Interview with Author Rob Anspach
Today’s guest is Rob Anspach—entrepreneur, author of over 60 books, host of the E-Heroes Podcast, and a marketing strategist with 30 years of experience helping businesses grow without gimmicks or hype. As founder of Anspach Media and a trusted Fractional CMO, Rob is known for his no-nonsense approach and memorable ‘Rob-isms’ that challenge entrepreneurs to think bigger, charge more, and build businesses that last. Let’s dive in with Rob Anspach
Each chapter breaks down a Disney concept and translates it into actionable lessons for entrepreneurs:
- Storytelling is the foundation of branding.
- Anticipation (like queues or teasers) to build desire.
- Premium pricing based on perceived value, not cost.
- Legacy and consistency to build trust.
- Emotional loyalty that turns customers into lifelong fans.
- Hidden Mickeys and trash cans as metaphors for subtle branding and customer-centric design.
- Attractions (Haunted Mansion, Pirates, Jungle Cruise, Rise of the Resistance, etc.) as case studies in immersive marketing.
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Disney Parks Podcast Show #239 – Tony and Parkhopper John interview author and former Director of Corporate Synergy for The Walt Disney Company, Lorraine Santolli
